Resume and cover letter

How to write a cover letter - tips from a recruitment agency

Naren Sankar — Thu, 27 Feb 2025 16:10:47 +0000

How to write a cover letter - tips from a recruitment agency Naren Sankar

You’re probably familiar with the standard cover letter. It goes something like this: introduce yourself, explain why you’re a great fit for the job, explain why the company is a great fit for you, and then finish by providing your contact details and thanking them for their time.

However, as fresh faces enter the competitive workforce alongside those who are moving companies, many of us have different ideas of what a cover letter is. Despite the popularity of social media, a well-written cover letter remains an essential tool for job seekers to make a lasting impression and showcase their qualifications to prospective employers.

15 tips for writing a great cover letter

Ultimately, the question on every candidate’s mind is: Do recruiters read cover letters? Yes, we do. As recruitment agencies receive more cover letters, what does it truly take to stand out in today’s job search? How long should a cover letter be? What does the perfect cover letter include?

As a recruitment agency with experience reading thousands of cover letters, we'll offer insights, advice, and techniques to craft a great cover letter to help you stand out. We've also included a handy checklist and sample cover letter.

1. Open with a hook

The number one goal of your cover letter is to get a hiring manager interested in you, and what you have to offer. But if your opening paragraph starts with “I am writing to apply for [job name] at [company name]”, chances are they may stop reading — even if you’re a perfect fit for the role.

Swap the standard introduction with a memorable statement instead. Start with an impressive achievement you’re proud of and that’s relevant to the role or highlight an aspect of the job description that stands out to you. If you can get them to keep reading, that’s half the battle won.

Here are some compelling examples to illustrate how you can immediately capture the hiring manager's attention:

Accountant: "Identifying and implementing a strategic tax optimisation plan that saved my previous employer $500,000 in unnecessary tax expenditures last fiscal year was a highlight of my career as an accountant. I am eager to bring my analytical skills and tax-saving strategies to the accounting team at [Company Name], ensuring financial efficiency and compliance."

Software Developer: "I developed a mobile application that solved a longstanding problem for XYZ Charity, increasing their operational efficiency by 40%. I'm excited about the opportunity to leverage my technical skills and passion for social good as a Software Developer at [Company Name]."

Marketing Professional: "Increasing brand engagement by over 50% in six months was just the beginning of my journey with XYZ Corp, and I am eager to bring similar groundbreaking results to the Marketing Manager position at [Company Name]."

Sales Executive: "Exceeding my sales targets by over 150% for three consecutive quarters was no small feat, but rather a testament to my strategic approach and relentless drive. I am excited to channel this energy and expertise into driving sales growth as a Sales Executive at [Company Name]."

Human Resources Professional: "Revamping our recruitment strategy to prioritise diversity and inclusion resulted in a 40% increase in team diversity over two years, enriching our company culture and driving innovation. I look forward to applying my passion for building inclusive workplaces in the HR Manager role at [Company Name]."

2. Create a memorable impression with storytelling

Storytelling in your cover letter can be a powerful tool to create a memorable impression and engage the hiring manager. A well-crafted narrative that connects your past experiences to the role you're applying for can not only demonstrate your qualifications but also showcase your ability to communicate effectively.

When incorporating storytelling into your cover letter, focus on a key moment or achievement in your career that illustrates your problem-solving skills, resilience, or leadership.

Explain the context, the action you took, the outcome, and, most importantly, what you learned from the experience and how it prepares you for the challenges of the job you're applying for. This method can transform your cover letter from a simple list of qualifications into a compelling narrative that highlights your unique journey and fit for the role.

Here is an example, "In my previous role as a project manager, I led a team that was behind schedule on a critical project. By re-evaluating our approach and fostering a culture of open communication and collaboration, we not only delivered the project on time but also exceeded our client's expectations. This experience taught me the value of adaptability and the power of a motivated team, principles I'm excited to bring to your organisation."

It's about showing, not just telling, why you're the ideal candidate for the job.

3. Personalise it to the hiring manager

Address your cover letter to the right person, quote the job title and job application reference number (if applicable), and add where and when you saw the advertisement. Also, include the date and your contact details, as well as your Linkedin profile.

Given that the hiring manager's name might not always be readily available or identifiable, opting for 'Dear Hiring Manager' as a salutation in your cover letter is both perfectly acceptable and commonly used in job applications.

4. Enhance your application with digital links

Beyond including your LinkedIn profile, consider mentioning any relevant online portfolios, professional blogs, or personal websites that showcase your work, achievements, and professional interests.

Your digital footprint can provide a richer, more dynamic picture of who you are as a professional. For instance, a writer could mention their blog or published articles, and a software developer might reference their GitHub profile. These digital assets allow hiring managers to see your work in action, offering tangible proof of your skills and creativity.

When referencing your digital footprint, ensure that all links are up-to-date and that your profiles are polished and professional. This is your chance to make a memorable impression by demonstrating not just what you've done, but who you are and what you're passionate about.

Keep in mind the privacy settings of any personal content you share and make sure it aligns with the professional image you wish to project.

5. Use a clear and concise structure

A good cover letter uses short sentences, and simple language and is concise.

The cover letter word count isn't that important, but it should be between three to four paragraphs in length and no longer than one page. Half a page would be too short unless you're a graduate applying for your first role. Remember, you'll get the opportunity to go into more detail in the interview process.

Incorporating a cover letter heading at the top can help ensure that your application makes a strong first impression. Clearly state why you are interested in the role and company in the first paragraph.

Next, demonstrate how your key skills, qualifications and experience can help the business meet its goals. Show how your interests and personal qualities make you the best fit for the job and close by thanking the reader for considering your application.

6. Align your cover letter with the job description

Your cover letter should express how your unique combination of attributes could add real value to that particular role in the company.

Read the job description carefully so that you can match your most relevant skills, qualifications, knowledge, and experience to the job ad with clear examples to support your statements. You can also research the company website and match your relevant experience with the company's mission.

Many companies use Applicant Tracking Systems (ATS) to screen cover letters and resumes. To ensure your cover letter makes it past these systems, use keywords and phrases directly from the job description.

This will help your application align with what the employer is looking for and increase the chances that your cover letter will be read by a human.

At Michael Page, we offer a wide array of exciting job opportunities for you to explore. Start your job search today and let us connect you with your next great opportunity.

7. Let your personality shine through

Recruiters are on the lookout for people who will be a good cultural fit and those who think outside the box. While cover letter examples are a helpful springboard for inspiration, try not to follow them to a T. Instead, inject a bit of humour and your personality into the cover letter.

Here’s a great example from a writer at The Daily Muse:

“If I’m in a conference room and the video isn’t working, I’m not the sort to simply call IT and wait. I’ll (gracefully) crawl under the table and check that everything is properly plugged in.”

This type of example not only lightens up the cover letter. It also demonstrates your soft skills to the hiring manager, without being overly stuffy. However, remember to always keep it professional – if you wouldn’t say it in a job interview, don’t put it in your cover letter.

You'll be able to share more relevant stories in your job interview, so don't go beyond the ideal length of one page.

8. Emphasise soft skills with examples

In today's job market, highlighting your soft skills is as crucial as showcasing your technical abilities. However, stating you have these skills is not enough; you need to provide concrete examples that demonstrate how you've applied them effectively in real-world situations.

For instance, if you want to highlight your teamwork skills, you might say: "Collaborating closely with a diverse team, I played a key role in orchestrating a turnaround for a struggling project, which ultimately resulted in its success and a 20% increase in customer satisfaction."

By providing specific examples like these, you make a compelling case for your soft skills, showing potential employers not just that you possess these qualities, but how they've had a tangible impact in your past roles.

9. Keep the tone upbeat

The tone of your cover letter should be professional, and friendly and convey enthusiasm. You want to demonstrate that you are enthusiastic about the role and have a positive attitude towards the company.

A sentence like "I am particularly excited about this role because it leverages my proven track record in innovative problem-solving and my dedication to building supportive team dynamics" highlights your positive attributes and readiness to contribute.

Avoid mentioning areas where you may be lacking the skills or experience listed in the job advertisement, as you can address these in the interview stage.

10. Use a cover letter template

If you’ve ever wondered how other people make their cover letters and CVs look so great, here’s the secret: templates. Countless templates on sites like Resume Lab, HubSpot or even Etsy will help you stand out. And the best part? You don’t need design experience to use them.

If you’re using a template, be sure that your cover letter and resume are visually consistent. Keep the same font, colour scheme and formatting for each to ensure you make an impact.

Try our free templates to get started on crafting your standout application today.

11. Give them a reason to read your resume

The point of a cover letter is first to introduce yourself and show why you are a good fit for the role and the company, but it should also act as something of a teaser for your resume.

You want the reader to move from the cover letter to your impressive resume, so don’t simply regurgitate all of the information from your resume into your cover letter, but rather add tidbits so they will be enticed to continue reading.

Read next: How to write a winning resume

12. Avoid clichés

Anyone who has ever worked in an office knows a raft of professional buzzwords – and is already tired of them. Avoid using terms and phrases like ‘team player’ and ‘give everything 110%’. If you’d still like to include these sentiments, find a way to write them so they don’t get written off as meaningless filler.

13. Always proofread

No matter how cover letters change through the ages, this one piece of advice on how to write a cover letter remains the same. Spelling mistakes or poor copy-paste jobs are the fastest way to get your application discarded by hiring managers.

Also, when you’re working with templates or saving as PDFs, it’s easy to let a missed comma, rogue bullet point or incomplete sentence slip by.

Run your cover letter through a proof-reader before saving it as a PDF and have a trusted friend or family member double-check it for mistakes. Reading your cover letter out loud is another great way to catch any tiny errors in the mix.

14. Explaining gaps in your career

Navigating the job market as a non-traditional candidate – whether you're changing careers, re-entering the workforce after a hiatus, or have a non-linear career path – can be daunting.

However, your cover letter is a powerful platform to highlight how your diverse experiences contribute to a rich skill set and a unique perspective that can benefit the company.

When crafting your cover letter, focus on the narrative that connects your past experiences to the job you're applying for. Emphasise transferable skills that have prepared you for this new role, even if they were developed in a different industry. For example, leadership, project management, communication, and problem-solving are valuable in virtually any job.

Acknowledge gaps or transitions directly and confidently, focusing on your growth, what you learned, and how this makes you even more prepared for the challenges of the role you're applying for.

Your goal is to turn potential perceived weaknesses into strengths by demonstrating your resilience, adaptability, and readiness to leverage all your experiences in the new role.

If you took a career break to travel or pursue further education, you could write: "During my time away from the professional world, I embraced the opportunity to travel and study, which broadened my perspectives and enhanced my problem-solving skills, making me a more adaptable and innovative thinker ready to contribute to your team."
If you took time off to care for family, you might include: "The period I dedicated to family care honed my time management, empathy, and crisis management skills, equipping me with a deeper understanding of teamwork and resilience that I bring to my professional endeavours."

Remember, non-traditional doesn't mean unqualified. It means you bring diversity of thought, experience, and skills that can enrich the team and company you're hoping to join.

This approach is equally effective when crafting a career change cover letter, allowing you to highlight how your diverse experiences and transferable skills position you as a strong candidate for a new industry or role.

15. Keep to one page

While it's essential to include enough detail to showcase your qualifications, it's equally important to adhere to the one-page rule. Focus on your most impactful achievements, and carefully select experiences that align closely with the job description. This constraint not only respects the hiring manager's time but also challenges you to present your most compelling attributes succinctly.

Leveraging AI to write your cover letter

As the job market evolves, so do the tools at our disposal. One innovative approach is leveraging AI for writing cover letters. AI writing assistants can help generate personalised cover letters based on your input, ensuring you highlight your strengths and tailor your application to specific job descriptions.

However, while AI can serve as a valuable starting point, reviewing and refining its output is essential to ensure it avoids sounding like a generic cover letter. The combination of technology and personal touch ensures your cover letter remains authentic and genuinely reflects your qualifications and personality.

Cover letter writing checklist

We've covered a lot, so here is a helpful checklist to get you started writing a compelling cover letter. By following these guidelines, you can craft your own cover letter that not only stands out to hiring managers but also showcases your unique qualifications and personality.

Start with a hook: Begin with something memorable, such as an impressive achievement or a unique aspect of the job that excites you.
Incorporate storytelling: Use storytelling to connect your past experiences, challenges, and triumphs to the role you’re applying for, demonstrating your problem-solving skills and resilience.
Personalise: Address the cover letter to the hiring manager if possible. If not, "Dear Hiring Manager" is suitable. Include job details and your contact information.
Include digital links: Enhance your application by linking to your LinkedIn profile, online portfolios, or professional blogs that showcase your work.
Clear and concise structure: Strive for a balance between providing enough detail to showcase your qualifications and adhering to the one-page limit.
Align with job description: Tailor your cover letter to the job ad, using keywords and phrases for ATS compatibility and demonstrating how your skills match the role.
Show personality: Let your personality shine through with a bit of humour or personal anecdotes, but keep it professional.
Emphasise soft skills with examples: Provide specific examples of how you've used your soft skills to achieve positive outcomes.
Keep the tone upbeat: Maintain a professional, friendly, and positive tone throughout your cover letter.
Use a template: Consider using a cover letter template to ensure visual consistency with your resume.
Tease your resume: Give the hiring manager a reason to read your resume without repeating all the information from it.
Avoid clichés: Stay clear of overused phrases and buzzwords, opting for original language that reflects your true voice.
Proofread: Always check for spelling and grammatical errors, and consider having someone else review your cover letter.
Explaining career gaps: If you're a non-traditional candidate, use your cover letter to explain career gaps or transitions, emphasising your diverse experiences and transferable skills.

Sample cover letter

Dear [Name of Hiring Manager],

With a track record of boosting customer satisfaction by 30% in a single quarter through innovative problem-solving and team collaboration, I was thrilled to discover the opening for [Job Title] at [Company Name]. Your commitment to [something you admire about the company, such as 'sustainable solutions' or 'cutting-edge technology'] resonates with my professional career aspirations.

At [Your Last Company], as [Your Last Position], I led a cross-functional team to address a critical project that was significantly behind schedule. By changing our project management approach and cultivating a culture of transparency and mutual support, we not only met our delivery deadline but also significantly enhanced the project's quality, leading to commendations from both our clients and senior management. This experience has equipped me with the resilience and creative thinking I'm eager to bring to the [Job Title] role at [Company Name].

My commitment to excellence extends beyond my primary job functions. For instance, I have actively engaged in [a short explanation of any significant achievements, certifications, or personal projects relevant to the job], further honing my skills in [relevant skill or area]. My portfolio [or LinkedIn profile, blog, etc.], which I invite you to explore, showcases work that has positively impacted my previous employers and clients.

I am particularly excited about contributing to [mention a project, initiative, or aspect of the company related to the position], applying my expertise in [mention one or two key skills related to the job] to further [Company Name]'s objectives. My attached resume provides a detailed overview of my accomplishments, including my role in [briefly mention an achievement or project that aligns with the job description].

Thank you for considering my application. I look forward to discussing how my skills and experience can align with the innovative work at [Company Name]. Please feel free to contact me at [Your Phone Number] or [Your Email] to arrange an interview at your convenience.

Warm regards,

[Your Name]

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The pros and cons of using AI to write resumes for job seekers

Naren Sankar — Thu, 24 Aug 2023 19:17:43 +0000

The pros and cons of using AI to write resumes for job seekers Naren Sankar

In the rapidly evolving landscape of job seeking, artificial intelligence (AI) has emerged as a game-changing technology. One notable development is the emergence of AI-powered resume-creation tools designed to assist job seekers in creating compelling resumes and CVs.

What is AI resume writing, and how does it work?

AI resume writing refers to using artificial intelligence (AI) technology to create or assist in creating job resumes.

These AI-powered resume writer tools are designed to simplify and enhance the resume writing process by analysing job descriptions, suggesting relevant content, optimising keywords, and generating tailored resumes based on the user’s input and the requirements of the desired job position.

Job seekers can use AI-powered resume builders like Resume Genius to decide on the resume format and tailor content. Once you have nailed down the resume format you prefer, you can also use a language model chatbot like Bard and ChatGPT to sharpen specific content, like the sentence structures for the list of achievements.

How AI resume-writing works

Job matching and analysis

AI resume writing tools start by analysing the job description of the desired position. They identify key skills, qualifications, and requirements mentioned in the job posting.

Input and customisation

Users add their personal information, work experience, education, skills, and other relevant details into the AI resume builder. The tool may also prompt users to provide additional information to create a comprehensive resume.

Keyword optimisation

AI resume builders identify essential keywords and phrases from the job description relevant to the user’s background and qualifications. These keywords are strategically incorporated into the resume to enhance its visibility and relevance to applicant tracking systems (ATS) used by employers.

Content generation

Based on the user’s input and the analysis of the job description, the AI generates content for different sections of the resume, including work experience, skills, education and certifications.

Related: How to quit a job

Tailored content

The AI tailors the generated content to match the specific job requirements. It highlights the user’s skills and experiences, ensuring that the resume aligns with the needs of the employer.

Format and styling

AI resume builders often offer various templates and formatting options. Users can choose a resume template that suits their preferences and industry norms.

Review and editing

Users can review the generated content and make any necessary edits to ensure accuracy and completeness. They can also modify the content to emphasise specific accomplishments or experiences.

Cover letter generation (if available)

Some AI resume builders offer cover letter generation. The AI may use similar techniques to generate a cover letter that complements the resume and addresses the specific job requirements.

Finalisation and download

Once the user is satisfied with the generated content, they can finalise the resume and download it in a format suitable for submitting it to employers or uploading it to job search platforms.

With tools like ChatGPT and Rezi offering AI-powered assistance, job seekers have an intriguing option to streamline the job application process. While there are clear advantages to using AI in this context, there are also potential drawbacks.

Advantages of using AI for resume-writing

There are clear advantages to using AI to create resumes, but there are also potential drawbacks to consider. / Image by Freepik

1. AI Draws from Experience

AI tools like ChatGPT draw from vast internet data to create a robust knowledge base. This enables them to generate content quickly and efficiently based on specific prompts.

For instance, users can input their desired job title, and the AI tool will produce a complete resume within minutes. This wealth of data-driven content surpasses what an individual could access in a short period of time.

2. Provide a starting point for inspiration

AI tools provide an excellent starting point when creating resumes, whether those looking for their first job, individuals new to the job market, returning after a hiatus, or transitioning to a new career.

They can generate templates covering various aspects of a resume or cover letter, such as relevant technical skills, experience, and introductions.

This can be a lifeline for individuals grappling with the resume writing process and how to structure their applications effectively. For instance, a software engineer seeking to write a cover letter can use ChatGPT to generate a full template they can personalise.

3. Save time with the ease of formatting

AI tools help users save time and effort, especially when dealing with formatting issues. The traditional way of formatting resumes can be time-consuming and error-prone, but AI can automate this process.

For instance, AI resume builders like Resume Genius allows users to input their resume data and generate a tailored resume using that content, streamlining the application process.

Crafting a visually appealing resume that adheres to professional standards can be challenging. AI-driven tools like VisualCV offer the advantage of ensuring your documents have consistent formatting, enhancing their visual appeal.

4. Suggest relevant keywords

AI resume builders often analyse job descriptions and industry trends to identify keywords relevant to the position you’re applying for.

These tools can suggest keywords and phrases that align with the job requirements, helping to tailor the resume to the job description.

They can assist in optimising keyword density and placement within your resume. They can analyse the distribution of keywords in the entire resume to ensure they are appropriately dispersed throughout the document, making your resume more appealing to both ATS and human recruiters.

Disadvantages of using AI for resume-writing

1. Recruiters’ detection of AI

While AI-generated content can be a time-saver, recruiters and hiring managers are becoming more adept at detecting the use of AI in resumes and cover letters. Submitting AI-generated materials without differentiation from the original content could lead to rejection.

This is particularly true when multiple applicants submit identical or highly similar materials, which could raise concerns about plagiarism. To mitigate this, job candidates should utilise plagiarism-checking tools like Copyscape to ensure their content is original.

2. Imperfections of AI

AI tools are not flawless. For instance, Bard and ChatGPT acknowledge that they may sometimes provide plausible-sounding but incorrect answers. Additionally, the model might become excessively verbose or overuse specific phrases.

In contexts where concise and clear communication is crucial, like a resume or cover letter, relying solely on AI-generated content may result in documents that fail to meet specific requirements.

3. Lack of human touch

AI lacks the nuance and personal touch a human can provide. A cover letter, for instance, is an opportunity to infuse personality and warmth, elements that are challenging for AI to replicate accurately. A personalised touch can make a significant difference in creating a connection with potential employers.

Finding the balance between AI and the human touch

While AI-powered tools offer undeniable benefits, it’s essential to strike a balance between leveraging AI and adding your unique touch. Here’s how to use AI effectively:

Use AI-generated content as a source of inspiration and a starting point.
Review and edit AI-generated writing for spelling, grammar, repetition and inaccuracies.
Customise your resume and cover letter to reflect your personal experiences and aspirations.
Run AI-generated content through plagiarism checkers to ensure originality.
Keep in mind that AI is a tool, not a replacement for human creativity and authenticity.

In a world where technology continues to reshape industries, job seekers must strike a balance between embracing AI’s capabilities and infusing their resumes with their distinctive identities.

The future of resume and cover letter writing might be intertwined with AI, but the human touch will always be the defining factor in making a lasting impression on potential employers.

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What is a cover letter, and why is it important?

lizjammal — Tue, 27 Jun 2023 06:34:28 +0000

What is a cover letter, and why is it important? lizjammal

In today’s competitive job market, the cover letter remains an essential element of the application process. It is a snapshot of your qualifications, accomplishments, and personality, providing hiring managers with valuable information beyond your resume.

While some argue its demise, a poll by the Office of Career Education at Arcadia University in 2022 found that 72% of recruiters expect cover letters even if they are optional, and 77% prefer candidates who submit a cover letter.

More importantly, 83% of recruiters said a cover letter could help you get a job interview even if the resume isn’t good enough.

Moreover, a well-crafted cover letter demonstrates your communication skills, sets you apart from other candidates, and allows you to explain gaps or career changes. So, whether required or not, including a cover letter is crucial for making a strong impression and increasing your chances of securing an interview.

What is a cover letter?

A cover letter is a document typically submitted alongside a resume as part of a job application. It is a three- to four-paragraph memo that provides an opportunity for applicants to explain their interest in the job and company and highlight their skills, experience, and achievements relevant to the position they seek.

A well-written cover letter goes beyond the information in the resume, allowing applicants to delve into more detail about their professional career and demonstrate their fit for the role and company.

By effectively showcasing their qualifications, a cover letter aims to make a positive impression on potential employers and set applicants apart from other candidates.

How to write a cover letter

Creating an effective cover letter will increase your chances of getting an interview with a hiring manager. Here are 10 tips to help you make the most of your efforts:

1. Address the contact mentioned in the job advert

When addressing your cover letter, ensure it is received by the correct person – ideally using the hiring manager’s name. When you are unable to find out the hiring manager’s name, it is still crucial to address your cover letter appropriately.

Instead of using “To whom it may concern,” which can sound impersonal, there are several alternatives you can use to make your salutation more specific and professional.

Here are some examples of how to address a cover letter if you don’t know the recipient’s name:

“Dear [Company Name] Hiring Manager”
“Dear [Department Name] Hiring Manager”
“Dear Hiring Manager”
“Dear Human Resources Manager”
“Dear [Company Name] HR Department”

When you use these greetings, you avoid assuming someone’s gender or marital status and maintain a professional tone. It is recommended to be as specific as possible, such as addressing the hiring manager for a particular department or using the company’s name in the salutation.

2. Outline your current job situation and why you want to move on – don’t be negative

If you are currently employed, explain the reasons for your interest in the new role in the cover letter, whether that be career progression, personal interests, or even that you are just looking for a change.

If you are between jobs or have previous employment gaps on your resume, use the cover letter to highlight the reasons for your interest, but also ensure you are upfront as to why you have been out of employment previously.

3. Show you’ve done your research

In a cover letter, it is beneficial to demonstrate an understanding of the company’s history and its area of business. Doing so can showcase your interest in the position and alignment with the company’s goals and values.

Researching the company’s history and area of business allows you to tailor your cover letter to the specific organisation and highlight how your skills and experiences align with their needs.

When you demonstrate an understanding of the company’s history and area of business, it shows the hiring manager that you have taken the time to research and are genuinely interested in the role. It also helps you craft a more targeted and personalised cover letter, making a stronger impression on the hiring manager.

However, it’s important to strike a balance. You don’t need to provide an extensive history lesson in your cover letter but rather incorporate relevant information demonstrating your understanding and genuine interest. Focus on key points that align with the position you are applying for.

Remember to use your own words and avoid copying directly from the internet or other sources. Tailor the information to your experiences and explain how your skills and background make you a strong fit for the company and the position you are applying for.

4. State why you are interested in working for them as an employer

When writing a cover letter, it can be beneficial to demonstrate how the role you’re applying for aligns with your long-term career goals. This way, you can showcase your ambition, motivation, and strategic thinking to the employer.

Articulating the connection between the position and your career aspirations can help you stand out as a candidate. Here are some key points to consider when incorporating your long-term career goals into a cover letter:

Identify relevant goals and aspirations

Choose the career goals most aligned with the position you’re applying for. Select the ones that demonstrate a clear connection between the role and your future plans. Make sure to adjust your goals, if necessary, to match the job description and emphasise how the position supports your overall career trajectory.

Highlight previous positions

Discuss your previous roles and how they have contributed to your professional development and progression towards your long-term goals.

Share specific skills you have acquired and relevant experiences you have gained that directly relate to the position you’re applying for. This demonstrates the active pursuit of your career goals and shows that you have been proactive in acquiring the necessary skills and experiences.

Showcase how you can benefit the company

Employers want to know how the role can benefit you and how you can bring value to the company. Explain how the position will help you gain industry knowledge, enhance your skills, and contribute to the company’s goals.

Show that you have researched the organisation and understand how your abilities align with its objectives. Emphasise the mutual benefits of your career goals and the company’s mission.

Discuss your future with the company

Express your interest in long-term commitment and growth within the organisation. Share how staying with the company can provide opportunities for skill development and advancement towards your career goals.

Discuss how the company’s culture, values, and vision align with your aspirations. Demonstrate that you see yourself as a valuable asset to the company and convey your enthusiasm for a lasting partnership.

By incorporating these elements into your cover letter, you can effectively demonstrate to the employer how the role fits into your long-term career goals. This approach shows your forward-thinking mindset and aligns your aspirations with the objectives of the position and the company.

Remember to tailor your cover letter to the job you’re applying for, highlighting the aspects that resonate most with your career goals.

5. Tell them why they should be interested in you as an employee

Most top candidates will be skilled and hardworking professionals, so it’s important to consider why you would be the perfect candidate and communicate this in your cover letter. Highlight your past accomplishments and any additional skills that would benefit the organisation if you were selected to fill the position.

6. Tailor your cover letter to the job and avoid repetition

If you’re applying for multiple roles, don’t fall into the trap of reusing the same cover letter. It should be tailored to the position you are applying for and closely aligned with the job description.

7. Highlight your transferable skills, achievements, and versatility

Transferable skills can help determine your suitability for a role, so include any personal characteristics or personality traits that make you a better fit for the position and interesting to a hiring manager. If you have achieved outstanding results in a similar role, highlight your success.

8. Tailor your information, but don’t slavishly match the job description

Where your skills and experience fit the criteria, mention the crossover between them, but don’t use every word or listed skill set to describe yourself in your cover letter.

9. Make sure it’s neat, brief, and typo-free

A typed, one page and error-free cover letter is expected. If your cover letter contains spelling mistakes, your resume will very quickly find itself in the ‘no pile’, regardless of how experienced or skilled you are.

10. End by politely expressing interest in further dialogue

Invite them to get in touch or make reference to speaking further in an interview to emphasise your keenness to join the team. If you don’t hear back, email or call the interviewer.

Traits to showcase in a winning cover letter

Recruiting and hiring managers may receive hundreds of resumes and cover letters to review during the recruitment process. Your cover letter must reflect your unique capabilities, which position you as an ideal candidate.

The purpose of your cover letter is to demonstrate the key attributes necessary for the position, so you should take the time and effort to write it well. Here are a few qualities and characteristics your cover letter should demonstrate:

Valuable: What do you have to offer as a professional, and how could you positively affect the organisation if you were to be offered the role? Sell your key strengths confidently in your cover letter to grab the reader’s attention. This will increase the likelihood of progression through the selection process.

Literate: There’s nothing worse than a glaring spelling error on your cover letter. A mistake in your letter suggests to the hiring manager not only that you lack attention to detail but also that you don’t care enough to take the time to proofread.

Therefore, it’s essential to make sure you check it over and have a friend do so as well before submitting it. It can be challenging to check your own work, so you could get a friend or mentor to help read your cover letter. Alternatively, you can run your letter through writing tools like the grammar checker on Microsoft Word or Grammarly.com.

A unique candidate: Use your cover letter to display your unique combination of skills and experience that relate to the job selection criteria of the role. Provide examples demonstrating a clear link between your knowledge, experience, abilities, and the employer’s needs.

Experienced: While soft skills, as well as academic abilities, are critical for securing an interview, your cover letter should also demonstrate your experience in relation to the job description to the hiring manager.

Be sure to include examples of relevant experience in your cover letter to highlight the value you would bring to the role and why you would be the best-suited candidate for the position.

Enthusiastic: A tailored, compelling cover letter shows you have taken the time to research the company and understand the employer’s needs and job requirements. It is an opportunity to express that you are enthusiastic about the role, keen to be part of the team and demonstrate the value you would add to the company.

Cover letter template

Now that you know how to ensure your cover letter is ticking all the right boxes, you are ready to start writing. Like a resume, a certain amount of personal preference is involved when writing your cover letter.

There are generally similar guidelines for writing cover letters, and candidates should choose different letter structures that reflect their preferences and the job they are applying for.

Remember to keep your cover letter concise, usually one page long, and use a simple, professional font. Format it like a business letter with appropriate sections and spacing.

Here is a cover letter template you can use as a starting point for creating yours:

Dear <<Hiring Manager>>,

I am writing in response to your recent advertisement for the ‘Human Resources Recruitment Specialist’ position. Please find attached my resume for your consideration.

I am excited to express my interest in this role and believe that my experience and accomplishments make me an ideal candidate. With four years of successful experience as a human resources recruitment specialist, I have developed a deep understanding of the industry.

My background includes working for a leading global recruitment company, where I gained expertise in both specialist and generalist roles. Additionally, I have a proven track record of working with clients from various sectors, including the private and public sectors.

In my current role as a human resources recruitment specialist, I have achieved significant milestones that demonstrate my value:

Established strong relationships with the human resources functions of leading retail banks, earning preferred supplier status for HR and the wider business.
Expanded the client base by 20% year over year, showcasing my ability to diversify and attract new clients.
Increased the number of job placements across the client base by 45% year over year, indicating my success in finding suitable candidates for diverse roles.
Improved productivity and revenue by 30% year over year, contributing to the overall growth and success of the organisation.
Successfully managed multiple projects alongside day-to-day activities, including organising a CSR day and charity quiz, which raised $6,000 for charity while enhancing client and candidate relationships.

My experience aligns perfectly with the requirements of this role, and I am confident that I can bring substantial value to your organisation.

If you have any questions or would like to schedule an interview, please do not hesitate to contact me via the details on my resume. I am available at your convenience and look forward to hearing from you.

Kind Regards,

<<Your name>>

Looking for your next job opportunity? Explore our open roles, or get in touch with Michael Page’s recruitment specialists.

Michael Page

Summary

Cover letters are still very much essential to your job application process and for nailing job interviews. Here's how you can master the art of writing cover letters to help you stand out.

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How to write a winning resume

Simone Wu — Thu, 25 May 2023 19:00:00 +0000

How to write a winning resume Simone Wu

Your resume is vital in securing your dream job, leaving a lasting impression on potential employers and boosting interview prospects. It acts as a professional snapshot, showcasing your skills, experiences, and qualifications, enabling employers to evaluate your suitability for the role.

In today’s competitive job market, where applications flood in, crafting a concise and well-structured resume is paramount. Highlighting your strengths, relevant experiences, and qualifications effectively captures employers’ attention, enticing them to explore your application further.

Success lies in tailoring your resume to the job requirements and presenting information clearly. Doing so significantly increases your chances of grabbing the attention of recruiters or hiring managers during the initial review process.

Ahead, you’ll find ways to make your resume stand out, resume formatting tips and tips from resume-writing pros to help you perfect your resume.

How to write a resume that stands out

1. Tailor your resume to fit the job description

When applying for jobs, it may be tempting to take shortcuts and send generic applications, but this approach won’t lead to interview success. To stand out, carefully analyse the job description and use its language to demonstrate how you meet the core requirements.

Thorough research is critical: familiarise yourself with the company and tailor your application accordingly to showcase why you are the best fit for the role. In creative fields, consider including a portfolio to showcase your abilities.
Infographic-style or highly formatted resumes may create unnecessary complications since recruiters typically prefer a specific template for all resumes.

Some individuals go above and beyond, like a designer who created an interactive resume or a financial analyst who made a slide deck. However, remember that while these unique formats can be impressive, they should complement, not replace, your standard resume.

2. Highlight the critical skills

A creative resume allows you to showcase the specific skills that a company is seeking, highlighting the value you can bring to their organisation. To make an impact, identify the challenges you can address for the company and emphasise the corresponding skills in your resume.

Engaging infographic resumes are an effective way to present information, capturing attention with visually appealing formats. By focusing on the skills that align with the company’s needs, a creative resume can greatly benefit your job application. An example of this is Phillipe Dubost, a web product manager who created an Amazon page to advertise himself, which quickly gained viral attention.

3. Highlight your achievements

When crafting your resume, emphasise the unique accomplishments that set you apart. Showcase how your previous roles contributed to the organisation through cost savings, exceeding targets, problem-solving, process improvement, or customer acquisition. Quantify your achievements with numbers or percentages when possible.

4. Create a compelling read

Infuse your resume with an enthusiastic, upbeat, and professional tone. Use impactful language to present your accomplishments, placing the most relevant points at the forefront of your resume summary. Utilise action words such as ‘completed’, ‘developed’ and ‘managed’, along with superlatives such as ‘first’, ‘best’ and ‘highest’.

5. Use a practical resume format

While there’s no one-size-fits-all resume structure, ensure your layout is practical and easy to follow. Start with your basic details (name, address, phone number, mobile number, and email address) prominently displayed. Next, list your education or training, starting with the most recent.

Finally, present your career history in reverse chronological order, including job titles, company names, dates of employment, key responsibilities, and accomplishments for each role. It’s customary to include references or note their availability upon request at the end of your resume.

6. Ensure clarity

Clear communication is a vital skill in any industry. While attractive graphics and gimmicks may catch attention, they must serve a purpose. Format and present your skills in an easily understandable way, ensuring your prospective employer can gather the necessary information for hiring. Avoid an infographic resume that prioritises graphics over substance to gain the desired recognition.

7. Maintain conciseness

Your resume represents your talents and employability, so include relevant information highlighting your specific skills in relation to the company you’re applying to. However, be mindful of overwhelming the reader. Focus on key skills that demonstrate your fit for the role without overwhelming the resume with excessive details.

8. Follow up after sending your resume

Due to the high volume of applicants, it’s common not to receive an immediate response, even if your application stands out. While avoiding excessive pestering, a polite follow-up after a couple of days shows your particular interest in the specific role, rather than a general job search.

Crafting a Resume Objective

If you have a clear career goal in mind, consider including a well-written objective statement on your resume. This statement provides an opportunity to showcase your background and achievements, reinforcing your suitability for the job.

What is a resume objective statement?

A resume objective statement, or CV objective statement, is an opening statement at the top of your resume that outlines your work objectives. The aim is to summarise, as concisely as possible, your background, key skills, and your goals.

While some argue that resume objectives are unnecessary or outdated, if crafted appropriately, they can show that you know what you want from your career and have relevant skills and experience.

How to write a good resume objective statement

Like all well-written resumes, your resume’s opening statement should be tailored to suit the job you’re applying for. Aim for one or two sentences summarising your background and where you want to go.

Your objective should directly relate to the job you’re applying for. For example, suppose you’re applying for the manager role at a chain clothing store, but you eventually want to be head of merchandising at a luxury clothing brand.

In that case, your statement should still align with the store manager position and how you’d like to grow within the business.

It’s also important to show that your goals will add value to the business. So, while you want to talk about your career aspirations, you should also include information highlighting your skill set and experience in the field. For example, a poor resume objective would look like, “Seeking a senior accounting position where I can challenge myself professionally”.

A good objective for a resume might read, “Certified accountant with an MBA looking to apply my 7 years’ experience in corporate accounting to grow XYZ Company.”

Resume objective examples

1. Obtain a challenging leadership position by applying 10+ years of lean management experience to achieve maximum profits and scale at XYZ Company.

2. Utilise my 5 years of Ruby and Python programming experience to develop robust tech solutions as a Back-End Developer at XYZ Company.

3. Career objective: A challenging and fast-paced logistics management position within the private sector where extensive supply chain management experience and a forward-thinking approach are of value.

As you can see in the examples above, the applicant’s education, experience, and value to the company are all made clear within a single sentence.

6 resume-writing tips from the pros

Customise it. “Focus all content purely on the role and industry you’re targeting. Using pages to talk about an unrelated job or field diverts attention from what skills you have, where you are heading and why you’ll be of value to the specific job.”
– Gayle Howard, Certified Master Resume Writer

Champion your achievements. “In your job history, focus on achievements, don’t just list responsibilities and duties. Do this by writing a 1-2 sentence overview paragraph on each job role and then a bullet list of specific objective achievements for that role. You can discuss the full specifics at the interview stage.”
– Mandy Johnson, Best Selling Author, Speaker, and Business Advisor

Engage. “Make a detailed list of every key skill and quality required for the role and ensure you articulate how your work or other experience demonstrates these.”
– Aziza Green, Digital Marketing Pro

Structure is king. “If you’ve had a solid career history with companies and job titles that will enhance your application, add a career summary in a table format, listing the company name and job titles in reverse chronological order.”
– Jane Jackson, Career Management Coach and Best-Selling Author

Format appropriately. When writing bullet achievements, put the result first. The formula the professional writers use is this: Achieved XXX (result) by doing XXX (action) to resolve XXX (problem).
– Gayle Howard, Certified Master Resume Writer

Keep it brief. “Be clear, concise and keep it relevant.”
– Sarah Jensen, Creator of Rock Your Goals workshops

A standout resume is the first step to landing your next job. After that, it’s up to you to fully prepare for the interview process and impress them with your communication skills and expertise.

8 resume formatting tips

Choose a fuss-free layout that provides enough white space so the resume is easy to read. Ensure the design suits the industry and job function you are targeting (for example, it would be ideal for a graphic designer’s resume to appear more creative than a finance professional’s.)
Keep the text size no smaller than 10-point font and provide enough white space so it’s easy to read.
Aim for 2-3 pages to include relevant information for the role – there is no need to include everything you’ve done over your career.
Ensure your name and contact details (mobile phone and email address are requirements) are clearly visible at the top of the resume.
Include a career summary or professional profile at the beginning highlighting your relevant experience, core competencies and technical skills. This should instantly capture the reader’s attention and place you in the ‘yes’ or ‘maybe’ rather than the ‘no’ pile when screened.
For each role you’ve held, include the company name, job title and the dates. Start with your most recent role and then add your previous roles in reverse chronological order.
Describe briefly the scope, responsibilities and essential aspects of each role, to whom you reported, the number of people you managed, the size and type of projects you handled and the size of the budget, if relevant.
Include bullet points of your accomplishments for each role. These should include the tangible results of your efforts. These accomplishments may be profit improvements, streamlining of processes, time savings, cost savings, improved morale within the department, completion of projects under budget or ahead of schedule, etc.

Looking for your next role? Submit your CV here, or search for current job opportunities.

Michael Page

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3 impactful resume templates to guide your resume writing process

Simone Wu — Mon, 20 Dec 2021 14:00:00 +0000

3 impactful resume templates to guide your resume writing process Simone Wu

You have made the decision to take the next step in your career, and one daunting task looms ahead of you immediately: updating or rewriting your resume. Whatever stage of a career you’re in currently, writing or updating a resume is a challenge.

As you edit your resume, questions such as “What experience should I include and in how much detail?”, “What format should I use?” and “How can I make my resume stand out from others?” will come up.

And these are legitimate concerns – resumes are one or two written pages that aim to summarise all the experience, learnings and accomplishments of your career. The way that a resume is structured and the way it presents your career information can make the difference between whether or not a hiring manager or recruiter will spend an extra few seconds reading through your qualifications.

If you are lost on where to begin, consider using a resume template as a starting point. The ideal resume will be easy to read, well-organised and highlight experiences in a way that is easy for the hiring manager to digest. Here are three free resume templates you can use for any stage of your career.

1. Chronological resume template

This traditional resume style is suitable for fresh graduates, those with a shorter career history or those who have held multiple roles within one organisation.

This resume style ensures that potential employers see your work experience in a quick, easy-to-follow way, working backwards from your most recent experience. It should include your education, work experience, and other information like technical skills or awards. If you have a few chronological gaps, see this article on how to handle employment gaps.

Download the template

2. Skills-based, mid-level resume

This resume is suitable for those from the mid-managerial level and above. Once you have accumulated a significant amount of experience, your resume could naturally stretch quite a bit. It can get tedious for hiring managers to read through full descriptions of every position you have held.

Instead of having the hiring manager go through the whole resume to find your key contributions and achievements, add that information upfront.

Highlight your most relevant experience and skills sets in a separate section before the segment on work experience. Focus on the most relevant roles to the role you are aspiring to, and those in which you’ve felt you’ve given the best performance, or given you the most tangible results.

Download the template

3. Executive-level resume

This resume template is ideal for those applying for more senior roles like director-level jobs. This executive-level template focuses on what you have achieved and how you achieved it. Overall, it is result-driven. Additionally, the format leaves room for you to highlight any position you hold in other organisations or boards and professional groups you may be a part of.

Download the template

Personalise your resume after downloading the resume template

These resume templates are meant as a starting point for you to create yours. So once you have downloaded a template, fill in the sections and get on to personalising it. Feel free to underline specific section headers or even make the words bold.

It should look organised and easy for hiring managers to navigate. While it can be tempting to go fancy with your resumes, using templates with different colours and exciting graphics, it is best to keep to a conservative one, even if you are in the creative line.

Use no more than two font types. Star and bar charts may look like they add texture to the resume in terms of how it looks; they don’t add value and may not be easy to understand. If you are uncertain about how it reads or looks, get a peer or industry mentor to review it. Also, use a grammar checker tool like Grammarly to eliminate any mistakes.

The rising importance of transferable skills: Hard and soft skills

If you are looking to move to another industry, be sure to include transferable skills in your resume. These are made up of hard and soft skills, and are the ones you have picked up along your employment experience. These are highly essential if you’re looking to switch to a different industry or a new type of role.

Hard skills are things that anyone can learn and pick up like computer software and technical skills, and language skills, while soft skills include leadership, delegation, time management, interpersonal skills, research and planning, and writing, communication and administrative skills. Soft skills are essential to highlight in your resume as they can differentiate between candidates with similar or equal technical competencies and experience in a competitive job market.

An effective way to work your transferable skills on your resume is to explain in the work description section how your actions solved a problem, and how that produced results. For instance, if you want to bring attention to your communication skills, you can say that you “created effective press releases for a key campaign that resulted in press coverage in 12 media companies”, instead of saying that you “created press releases for events and campaigns”. Another example: Instead of stating that you “managed a team”, another example would be, say you “trained and managed a team of five marketing professionals responsible for eight markets”. And always keep in mind to tailor your resume to the specific job description where relevant.

Ready for your next career move? Browse crrent job opportunities or submit your CV.

Michael Page

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9 things recruiters look for in a resume

Anonymous — Tue, 10 Jan 2017 06:09:25 +0000

9 things recruiters look for in a resume Anonymous (not verified)

If you're to stand any chance of progressing to the interview stage, your resume needs to hook the reader within seconds. Recruiters and hiring managers can literally receive hundreds of applications for a single role, and sometimes only have time to scan resumes before deciding whether to progress candidates to an interview.

In order to make an immediate impact, your resume will need to communicate the following information in the most succinct (yet readable) form.

1. Roles and responsibilities

You’ll need to tailor your resume to each particular job that you apply for, so it’s vital that the job titles and the responsibilities you include are relevant (if not a direct match) for the job offered. Although you need to clarify your previous roles, it’s important that your resume offers more than just a list of your responsibilities.

2. Experience

Your resume will be scanned for the right kind of experience. Ensure your experience – whether six months in one role or four years in another – comes across as consistent and relevant to the job you’re applying for. Be clear where you added value and your exact contribution to any high-profile project.

3. Skills

Ensure you include all relevant skills gained and required of you in previous roles. Your skills will complement your experience and should ultimately illustrate your suitability for the job offered.

4. Results and achievements

Hiring managers love to see results, so if you achieved above your target as a sales manager, for example, make sure you state your targets as amounts or percentages and demonstrate how you’ve overachieved.

5. Education

Ensure you highlight relevant educational certificates, particularly when they’ve been listed as essential or desirable in the selection criteria.

Once you’ve got the details right, your CV will need to look, feel and read well if it’s going to grab the attention of a hiring manager or recruiter quickly and effectively. To do this, make sure you pay attention to the following details.

6. Readability

Ensure the layout of your resume is clear and consistent, containing only one type of font (bold can be used to highlight). Use bullet points to outline skills, achievements, responsibilities, etc. rather than rambling sentences. Spelling or grammar mistakes are to be avoided at all costs.

7. No inconsistencies

Ensure your resume runs in reverse chronological order and is written as concisely as possible. Make sure there are no unexplained gaps in your work history or inconsistencies in the responsibilities or achievements you’ve included.

8. Relevant language

Ensure you include important keywords throughout your resume. To do this, scan the job description and make sure your language mirrors it. This will create a link in the mind of the reader between you and the requirements of the role. Avoid excessive jargon and be mindful that the person reading it may not be a technical or industry expert; however, they will know what to look out for.

9. Formats and labels

Ensure your resume is formatted in such a way that the recipient will be able to open it easily – no hiring manager wants to download software to view a resume. Make sure that when you save your resume, you include your name (i.e. Wong_John_resume) in the saved title. It’s also a courtesy to keep your application under 1MB to avoid clogging anyone’s inbox.

You may possess all the desired skills and experience to excel at a role, but if don’t document them clearly in your resume, you may fall at the first hurdle in being considered for a new role.

Need some more resume-writing tips and career advice? Check out our advice section here

Michael Page

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Resume and cover letter

How to write a cover letter - tips from a recruitment agency

15 tips for writing a great cover letter

1. Open with a hook

2. Create a memorable impression with storytelling

3. Personalise it to the hiring manager

4. Enhance your application with digital links

5. Use a clear and concise structure

6. Align your cover letter with the job description

7. Let your personality shine through

8. Emphasise soft skills with examples

9. Keep the tone upbeat

10. Use a cover letter template

11. Give them a reason to read your resume

12. Avoid clichés

13. Always proofread

14. Explaining gaps in your career

15. Keep to one page

Leveraging AI to write your cover letter

Cover letter writing checklist

Sample cover letter

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Popular articles

The pros and cons of using AI to write resumes for job seekers

What is AI resume writing, and how does it work?

How AI resume-writing works

Job matching and analysis

Input and customisation

Keyword optimisation

Content generation

Tailored content

Format and styling

Review and editing

Cover letter generation (if available)

Finalisation and download

Advantages of using AI for resume-writing

There are clear advantages to using AI to create resumes, but there are also potential drawbacks to consider. / Image by Freepik

1. AI Draws from Experience

2. Provide a starting point for inspiration

3. Save time with the ease of formatting

4. Suggest relevant keywords

Disadvantages of using AI for resume-writing

1. Recruiters’ detection of AI

2. Imperfections of AI

3. Lack of human touch

Finding the balance between AI and the human touch

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What is a cover letter, and why is it important?

What is a cover letter?

How to write a cover letter

1. Address the contact mentioned in the job advert

2. Outline your current job situation and why you want to move on – don’t be negative

3. Show you’ve done your research

4. State why you are interested in working for them as an employer

Identify relevant goals and aspirations

Highlight previous positions

Showcase how you can benefit the company

Discuss your future with the company

5. Tell them why they should be interested in you as an employee

6. Tailor your cover letter to the job and avoid repetition

7. Highlight your transferable skills, achievements, and versatility

8. Tailor your information, but don’t slavishly match the job description

9. Make sure it’s neat, brief, and typo-free

10. End by politely expressing interest in further dialogue

Traits to showcase in a winning cover letter

Cover letter template

Summary

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How to write a winning resume

How to write a resume that stands out

1. Tailor your resume to fit the job description

2. Highlight the critical skills

3. Highlight your achievements

4. Create a compelling read

5. Use a practical resume format