SEA Business Development Manager

Ho Chi Minh City Permanent View Job Description
To build and strengthen the region by proactively pursuing new business opportunities and shaping the right product portfolio to support long‑term success. Additionally, to drive sustainable revenue growth and expand market presence across Southeast Asia, while exploring opportunities in other SEA markets as they arise.
  • Reputable company specialized in technology for liquid & powder coatings
  • Regional Business Development Manager talents

About Our Client

The company is recognised for developing performance systems that deliver liquid and powder coatings with exceptional accuracy and uniformity in both industrial environment.

Job Description

  • Lead commercial activities across SEA markets with varied cultures and distribution models.
  • Drive customer acquisition, develop new projects, and maintain a strong pipeline of qualified opportunities.
  • Expand market presence through technical sales, business development, and dealer on boarding.
  • Engage closely with end users, key accounts, and distributors to understand needs and gather technical requirements.
  • Shape the product portfolio, manage stock levels, and coordinate replenishment processes.
  • Deliver technical discussions, presentations, demos, and client education on product applications.
  • Execute annual sales and budget plans, manage payments, and support partners while resolving operational issues.
  • Provide training, demos, seminars, and support regional marketing activities.
  • Align with global leadership, marketing, and operations, and actively participate in sales meetings.

The Successful Applicant

  • Bachelor's degree in engineering or business with strong technical skills.
  • Paint/coatings knowledge preferred.
  • Proven SEA regional sales and business development experience.
  • Strong at winning new customers and managing complex sales cycles.
  • Solid understanding of SEA markets and cultural nuances.
  • Excellent key account, communication, and negotiation abilities.
  • Strategic, results‑driven, and execution‑focused.
  • Frequent regional travel required.
  • Good English skills.
  • Self‑motivated, entrepreneurial, and commercially driven.
  • Practical, hands‑on approach; able to develop the region independently.
  • Able to shape the right product portfolio for regional growth.



What's on Offer

Attractive salary package

Health insurance package for employees

Contact
Kylie Nguyen
Quote job ref
JN-032026-6974577

Job summary

Function
Sales
Specialisation
Business Development
What is your area of specialisation?
Industrial / Manufacturing
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Kylie Nguyen
Job Reference
JN-032026-6974577

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.