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Regional Sales Manager - FMCG

Ho Chi Minh City Permanent View Job Description
The Regional Sales Manager is responsible for planning and managing sales activities within the assigned territory through Distributor Managers following processes and the agreed journey plan to achieve the budgeted sales, profit and KPIs for the total region. Be responsible for all customers across the territory. Guarantee superior implementation of the sales, marketing strategies and Customer Management.
  • Global Leading Company
  • Future Talent for Leadership role

About Our Client

A well‑established player in the lubricants sector, the company has built its reputation on technical expertise, consistent product performance, and long-term partnerships across automotive and industrial markets. With a strong heritage and a forward‑looking approach, it continues to support customers through reliable solutions, innovative formulations, and a commitment to evolving mobility and sustainability needs.

Job Description

Sales Strategies & Market Growth

  • Forecast monthly distributor/direct volumes, assess base vs. incremental changes, track in‑month performance, and flag risks/opportunities via S&OP.
  • Deliver volume and margin targets by growing existing customers and activating new ones (Sell‑In & Sell‑Out).
  • Execute marketing initiatives including launches, re‑launches, and consumer programs.
  • Provide insights on customer needs, market trends, competitors, pricing, and growth opportunities.
  • Align sales goals and strategies with the National Sales Manager B2C.



Distributor & Customer Management

  • Manage distributors to exceed annual business plan performance; participate in distributor selection and appointment.
  • Optimize company resources for mutual benefit of company, distributors, and customers.
  • Ensure effective Journey Plans for distributor sales teams.
  • Oversee shop signs, tools, trade loans, rebates, and investments per policy.
  • Build and grow customer relationships via system; develop new and strategic accounts.
  • Maintain senior-level engagement with key accounts to drive growth.
  • Identify distributor training needs and coordinate development plans.



Leadership

  • Build, coach, and develop a strong sales team.
  • Strengthen functional excellence through capability development.
  • Champion growth mindset: customer focus, empowerment, change agility, and continuous improvement.



Compliance & Digital Excellence

  • Ensure compliance with HSSE, quality, brand, and ethical standards; promote HSSE awareness across teams and distributors.
  • Uphold Code of Conduct, Values, and HSSE requirements.
  • Use Salesforce CRM and digital tools (Power BI, Tableau, Insights) for territory and relationship management.

The Successful Applicant

Experience

  • 8+ years in sales, including 3+ years in leadership with proven team development.
  • Knowledge of lubricants and basic technical understanding is a plus.
  • Experience executing marketing programs.



Skills & Competencies

  • Strategic planning & data analysis to drive actionable growth plans.
  • Strong leadership with ability to inspire and develop high‑performing teams.
  • Effective stakeholder management & communication with internal/external partners.
  • General Trade & Key Account Management expertise.
  • Consistently models company values and mindsets.
  • People- and organization-focused, able to build sustainable teams.
  • Agile, adaptable to dynamic markets.
  • Works well cross‑functionally to gain support for channel initiatives.
  • Intermediate English proficiency.
  • Good digital skills.

What's on Offer

Competitive Package

Attractive benefit

Contact
Kylie Nguyen
Quote job ref
JN-032026-6960966

Job summary

Function
Sales
Specialisation
FMCG & Consumer
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Ho Chi Minh City
Contract Type
Permanent
Consultant name
Kylie Nguyen
Job Reference
JN-032026-6960966

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.